DR. NATASHA SAQIB

Sr. Assistant Professor | PH.D., UGC- NET

Department of Management Studies

Dr. Natasha Saqib is currently working as Sr. Assistant Professor at the Department of Management Studies, University of Kashmir, India. She received her B.Sc. (Hon.) Industrial Chemistry from University of Kashmir, MBA from Islamic university of Science and Technology and Ph.D. from University of Kashmir, India.  With over 15 years of experience in academia, Dr. Natasha has established herself as an experienced professional. Her academic journey includes significant contributions, evident in numerous research publications in esteemed journals such as the International Journal of Emerging Markets, Business Process Management journal, Online Information Review, Journal of Entrepreneurship in Emerging Economies, Young Consumers, International Journal of Innovation Science, Asia Pacific Journal of Innovation and Entrepreneurship, Management and Labour Studies, and PSU Research Review, among others.


  1. Saqib, N.  Amin. F, Gupta. S, and Satar, M.S. (2025) “Digital Business Model Innovation: Scale Development and Validation, Business Process Management Journal Vol. ahead-of-print, No. ahead-of-print.  (Scopus/ Australian Business Deans Council. (SSCI / (ABDC)/UGC CARE Group II / Emerald Publishing).). Impact factor: 4.5
  2. Saqib, N.  (2025). ‘Frugal Business Model Innovation in an Indian Emerging Market: A multiple case study,' Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 19 No. 2, pp. 167- 185. https://doi.org/10.1108/APJIE-11-2023-0227 (Web of Science /UGC CARE Group II / Emerald Publishing). Impact factor: 3.9
  3. Satar, M.S., Alharthi, S., Omeish, F., Alshibani, and S.M., Saqib, N. (2024). Digital Learning Orientation and Entrepreneurial Competencies in Graduates: Is Blended Learning Sustainable? Sustainability 16(17), 7794(SSCI Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / Impact factor: 3.3
  4. Saqib, N.  (2023). ‘Typologies and taxonomies of positioning strategies: a systematic literature review,' Journal of Management History,  Vol. 29 No. 4, pp. 481-501. https://doi.org/10.1108/JMH-10-2022-0055 (Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / Emerald Publishing). Impact factor: 1.6
  5. Saqib, N. and Satar, M.S. (2023). ‘Development of empirically based customer-derived positioning taxonomy for consumer electronics sector in the Indian emerging market,' International Journal of Emerging Markets, Vol. 18 No. 10, pp. 3868–3892. (SSCI / Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / Emerging Sources Citation Index (Clarivate Analytics/Emerald Publishing). Impact Factor: 2.7
  6. Saqib, N., and Amin. F, (2023) ‘Development and Validation of the Indian social media addiction scale,' Online Information Review, Vol. 48 No. 1, pp. 209-228 SSCI / Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / Emerging Sources Citation Index, Clarivate Analytics/Emerald Publishing)—impact factor: 3.3.
  7. Bashir, G. & Saqib, N. (2023). 'Entrepreneurial tendencies in franchisees: evidence from India,' Journal of Entrepreneurship in Emerging Economies, Vol. 15 No. 1, pp. 183–211. (Scopus/ Australian Business Deans Council (ABDC)/ UGC CARE Group II / Emerald Publishing). Impact Factor: 4.6
  8. Bashir, G. & Saqib, N. (2023). ‘Entrepreneurial tendencies in franchisors: evidence from India,' International Journal of Innovation Science, Vol. 15 No. 3, pp. 530–557 (Scopus/ UGC CARE Group II / Emerging Sources Citation Index / Emerald Publishing). Impact Factor: 3.4
  9. Saqib, N. & Bashir, G. (2023). ‘Business Model Innovation through Digital Entrepreneurship- A Case of Online Food Delivery Startup in India,' International Journal of E-Entrepreneurship and Innovation, Vol. 13No 1. (Scopus/ UGC CARE Group II / Emerging Sources Citation Index / IGI Global Publishing).
  10. Saqib, N, and Nazir.A (2023) ‘The influence of big five personality traits on organizational commitment: a conceptual framework,' The Business Review, Vol 27. No. 1, pp 41–56 {ISSN: 0972–8384}.
  11. Saqib, N., and Amin. F, (2023), Social media addiction: a secret pandemic, Journal of Kolkatta Society for Asian Studies, Vol 10, No 1 (UGC CARE Group I).
  12. Saqib, N. and Shah, A.M. (2021). ‘Development of empirically-based customer-derived positioning taxonomy for FMCG sector in the Indian emerging market,' Young Consumers, Vol. 23 No. 2, pp. 233–254. (Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / Emerging Sources Citation Index (Clarivate Analytics/Emerald Publishing). Impact Factor: 3.5.
  13. Khan. F, Khursheed. S, Amin. F, and Saqib. N (2022) ‘Learning and Creativity in Virtual Communities: Nurturing Entrepreneurial Intentions of Muslim Women,' Management and Labour Studies. Vol 47 No. 4 (Scopus/ Australian Business Deans Council (ABDC)/ UGC CARE Group II/ Sage Publishing) Impact Factor: 1.0
  14. Saqib, N., and Amin. F, (2022) ‘Social Media Addiction: A Review on Scale Development,' Management and Labour Studies, Vol. 47No 3 (Scopus/ Australian Business Deans Council (ABDC)/UGC CARE Group II / /Sage Publishing). Impact Factor: 1.0
  15. Saqib, N. (2022). ‘Adding Value to Kashmir Saffron: Could Ingredient Branding be a Solution?’ Journal of Food, Agriculture, and Environment, Vol 20 No. 2 (UGC CARE Group I).
  16. Saqib, N. & Bashir, G. (2021). ‘Critical Review of Social Media Addiction Measures,' Vidya Bharati International Interdisciplinary Research Journal, Vol (special issue), pp 2273–228 (UGC CARE Group II /Web of Science).
  17. Saqib, N. and Satar, M (2021). ‘Exploring business model innovation for competitive advantage: a lesson from an emerging market,' International Journal of Innovation Science, Vol. 13 No. 4, pp. 477–491 (Scopus/ UGC CARE Group II / Emerging Sources Citation Index / EmeraldPublishing). Impact Factor: 3.0
  18. Saqib, N. (2020). ‘Positioning – a literature review,' PSU Research Review: an International Interdisciplinary Journal, Vol. 5 No. 2, pp. 141–169 (Scopus/ UGC CARE Group II /Emerald Publishing).
  19. Saqib, N. (2019). ‘Positioning strategies: A literature review,' Journal of Critical Reviews, Vol 6, pp. 2616–2631 (Scopus/ UGC CARE Group II)
  20. Saqib, N. (2019). ‘A Positioning Strategy for a Tourist Destination Based on Analysis of Customer's Perceptions and Satisfaction: A Case of Kashmir, India,' Journal of Tourism Analysis, Vol. 26 No. 2, pp. 131–151 (Scopus/ UGC CARE Group II / EmeraldPublishing).
  21. Satar. M and Saqib, N. (2019) ‘Individual Social Entrepreneurship Orientation: Towards Development of a Measurement Scale,' Asia Pacific Journal of Innovation and Entrepreneurship, Vol. 13 No. 1, pp.49–72. (UGC CARE Group II /Web of Science// Emerald Publishing). Impact Factor:3.8
  22. Jan. S and Saqib, N. (2019). 'Revisiting strategic entrepreneurship in light of various models and theories: A conceptual Study,' Research Journal of Humanities and Social Sciences, Vol 10, No. 4, pp 73–78 (UGC approved).
  23. Satar. M and Saqib, N. (2018) ‘Themes, Contexts, and Consequences of Community Engagement in Social Entrepreneurship: A Conceptual Framework,' Asian Resonance, Vol.7No. (Supplementary Issue) - April-2018, pp 35–44. (UGC approved)
  24. Saqib, N., and Satar. M (2018) ‘Indian Tourism Industry: Current Trends and Future Outlook,' International Journal of Reviews and Research in Social Sciences, Vol.6No. 3 pp. 267- 272 (UGC approved).
  25. Jan. S and Saqib, N. (2018). ‘Strategic Entrepreneurship: An Introduction to this Emerging Field,' Multidisciplinary International Journal - Remarking an Analisation, Vol. 3 No. pp. 83–88 (UGC approved).
  26. Saqib, N. (2018). ‘Impediments to Development of Tourism Industry in Jammu and Kashmir,' Research Guru, Online journal of multidisciplinary subjects Vol. 12 No. 2, (September), pp 615–632 (UGC approved).
  27. Saqib, N.  (2017). ‘Drivers to FMCG Sector in the Indian Emerging Market,’ International Journal of Science, Technology, and Management, Vol. 6 No. 2, pp 436–449. {ISSN 2394-1537}.
  28. Saqib, N. (2016). ‘Repositioning – A Case study of Tata Nano, Journal of Research in Commerce and Management, Vol. 6 No. 1, pp 37–45 {ISSN-2277-1166}.
  29. Saqib, N. (2016). ‘A cross-cultural analysis of websites from High-Context Cultures and Low-Context Cultures,’ The Business Review, Vol 22.No. 1, pp 101-113 {ISSN: 0972-8384}.
  30. Saqib, N. (2015). ‘Geographical Indication as a Branding Tool for Saffron,' International Journal of Management and Social Science Research Review, Vol. 1No. 11, pp 18–2. {ISSN: 2349–6738}
  31. Saqib, N. (2014). ‘Positioning in FMCG Sector: A Case Study of Parle-G Biscuit,' Journal of Research in Commerce & Management, Vol. 3 No. 10, pp 74–79. {ISSN-2277-1166}.
  32. Sultan. A and Saqib, N. (2013) ‘An Overview of Geographical Indications in Jammu and Kashmir’, Indian Journal of Applied Research, Vol. 3No. 1 pp 299–302. {ISSSN 2249-555X}.

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  • MARKETING MANAGEMENT 
  • MARKETING OF SERVICES 
  • STRATEGIC MARKETING 
  • PERSPECTICES OF MANAGEMENT 

Scholar Name Programme Status
HUZAIFA NAZIR Integrated Ph.D Registered
ZAKIR MUSHTAQ RESHI Integrated Ph.D Registered