Dr. Natasha Saqib is currently working as Sr. Assistant Professor at the Department of Management Studies, University of Kashmir, India. She received her B.Sc. (Hon.) Industrial Chemistry from University of Kashmir, MBA from Islamic University of Science and Technology and Ph.D. from University of Kashmir, India. Dr. Natasha has more than 13 years of experience in academia. She has several research publications in internationally acclaimed journals like International Journal of Emerging Markets , Online Information Review, Journal of Entrepreneurship in Emerging Economies, Young Consumers, Journal of Tourism Analysis, International Journal of Innovation Science, Asia Pacific Journal of Innovation and Entrepreneurship, Management and Labour studies and PSU Research Review, among others