Assistant Professor

Ph.D,UGC-NET,MBA
Human Resource Management & Organizational Behavior

Department of Management Studies

Dr. Zahoor Ahmad Parray is an Assistant Professor with extensive experience in teaching, research, and academic administration. His research interests span workplace behavior, organizational psychology, microfinance, and sustainable development, with a focus on policy impact and practical applications. He has published in high-impact journals and actively contributes to academic discourse through peer reviews and conference participation. Dr. Parray is also involved in various institutional roles, ensuring quality education and effective academic coordination.

 

Key Recognition

  • Outstanding Reviewer Award (2025): Management & Sustainability: An Arab Review (Emerald Publishing).

  • Top Citation Research Paper (2025): Corporate Social Responsibility and Environment Management (Wiley)
 
 
 
Other Links

Web of Science  

Scopus

Orchid  

Google Scholar  

Research Gate   

Faculty Details

  • Citations Citations: 525
  • HIndex HIndex: 13
  • i10 Index i10 Index: 14
  • Administrative position Held 1. Warden Boys Hostel
    2. Nodal Officer, Internal Quality Assurance Cell
    3. Academic Counsellor
    4. Academic Coordinator Department of Management Studies
    5. Incharge Examination
  • Resume View

Contact Info

  • 9796550026
  • zahoorahmad@kashmiruniversity.ac.in


2026

  1. Parray, Z. A., Jan, N., Iqbal, J., Shah, T. A., & Mathu, A. A. (2026). The Green Advantage: Leveraging Leadership and Employee Ownership for Sustainable Business Strategy in Emerging Markets. Corporate Social Responsibility and Environmental Management. (https://doi.org/10.1002/csr.70592[Scopus, ABDC: B, WOS]
  2. Parray, Z. A., & Iqbal, J. (2026). AI-Oriented Leadership and Employee Outcomes: Unpacking the Roles of Work Meaningfulness and Trust in AI. Leadership & Organization Development Journal. (https://doi.org/10.1108/LODJ-08-2025-0719) [Scopus, ABDC: B, WOS]
  3. Iqbal, J., Fauzi, M. A., Aukhoon, M. A., & Parray, Z. A. (2026). Leadership and followers’ voice behavior in hospitality and tourism industry: mapping the state-of-the-art trends and future direction. Journal of Hospitality and Tourism Insights. https://doi.org/10.1108/JHTI-08-2025-0912 [Scopus, ABDC: B, WOS]

2025

  1. Iqbal, J., Aukhoon, M. A., Aman-Ullah, A., Ariza-Montes, A., Vega-Muñoz, A., & Parray, Z. A. (2025). Workplace spirituality and pro-environmental behavior: psychological green climate and ethical leadership. Management Decision. https://doi.org/10.1108/MD-09-2024-1998 [Scopus, ABDC: B, WOS]

  2. Iqbal, J., Parray, Z. A., & Bharadwaj, S. (2025). Toxic workplaces, tarnished outcomes: understanding the effects of bullying on job outcomes. Evidence-based HRM: a Global Forum for Empirical Scholarship. https://doi.org/10.1108/EBHRM-02-2024-0058 [Scopus, ABDC: B, WOS]

  3. Iqbal, J., & Parray, Z. A. (2025). Leading with integrity: illuminating the pathway to positive job outcomes through ethical leadership and CSR. Social Responsibility Journal, 21(2), 320-336. https://doi.org/10.1108/SRJ-08-2023-0464 [Scopus, ABDC: B, WOS]

  4. Iqbal, J., Aukhoon, M. A., & Parray, Z. A. (2025). Cultivating creativity: the dynamic link between transformational leadership, employee taking charge and employee wellbeing. Journal of Asia Business Studies. https://doi.org/10.1108/JABS-01-2024-0009 [Scopus, ABDC: C, WOS]

  5. Rehman, M. A., Mehmood, K., Rather, R. A., Parray, Z. A., & Ullah, Z. (2025). Customer Engagement and Virtual Reality: A Review and Future Research Agenda. In Customer Engagement and Digital Business (pp. 190-212). https://doi.org/10.4324/9781003508083 [Scopus Book Chapter]

2024

  1. Iqbal, J., Aukhoon, M. A., & Parray, Z. A. (2024). Thriving minds, thriving workplaces: unleashing creativity through psychological wellbeing and psychological capital. Journal of Organizational Effectiveness: People and Performance. https://doi.org/10.1108/JOEPP-01-2024-0025 [Scopus, ABDC: B, WOS]

  2. Iqbal, J., & Parray, Z. A. (2024). Striking the balance: unraveling the influence of organizational culture on organization citizenship behavior with corporate social responsibility as the bridge. International Journal of Productivity and Performance Management. https://doi.org/10.1108/IJPPM-01-2024-0065 [Scopus, ABDC: B, WOS]

  3. Parray, Z. A., Iqbal, S. I., & Mushtaq, R. (2024). Customer perception of corporate social responsibility and its impact on customer engagement: Critical significance of corporate reputation. Corporate Communications: An International Journal, 29(4), 592-606. https://doi.org/10.1108/CCIJ-05-2023-0063 [Scopus, ABDC: B, WOS]

  4. Aukhoon, M. A., Iqbal, J., & Parray, Z. A. (2024). Corporate social responsibility supercharged: greening employee behavior through human resource management practices and green culture. Evidence-based HRM: a Global Forum for Empirical Scholarship. https://doi.org/10.1108/EBHRM-11-2023-0312 [Scopus, ABDC: B, WOS]

  5. Shah, T. A., Pattusamy, M., & Parray, Z. A. (2024). Psychological detachment: a bibliometric investigation within the organization’s behavior domains. Global Knowledge, Memory and Communication. https://doi.org/10.1108/GKMC-02-2024-0054 [Scopus, ABDC: B, WOS]

  6. Aukhoon, M. A., Iqbal, J., & Parray, Z. A. (2024). Impact of corporate social responsibility on employee green behavior: Role of green human resource management practices and employee green culture. Corporate Social Responsibility and Environmental Management, 1–11. https://doi.org/10.1002/csr.2773 [Scopus, ABDC: C, WOS]

  7. Islam, S. U., Parray, Z. A., & Shah, T. A. (2024). Workplace incivility and its effect on work engagement and turnover intention: a study of service sector. International Journal of Indian Culture and Business Management, 32(4), 489-504. https://doi.org/10.1504/IJICBM.2024.140335 [WOS]

2023

  1. Parray, Z. A., Islam, S. I., & Shah, T. A. (2023). Impact of workplace incivility and emotional exhaustion on job outcomes–a study of the higher education sector. International Journal of Education Management, 37(5), 1024-1041. https://doi.org/10.1108/IJEM-07-2022-0267 [Scopus, ABDC: B, WOS]

  2. Parray, Z. A., Islam, S. I., & Shah, T. A. (2023). Exploring the effect of Workplace Incivility on Job Outcomes: Testing the mediating effect of Emotional Exhaustion. Journal of Organizational Effectiveness: People and Performance, 10(2), 161-179. https://doi.org/10.1108/JOEPP-07-2022-0178 [Scopus, ABDC: B, WOS]

  3. Parray, Z. A., Shah, T. A., & Islam, S. I. (2023). Psychological capital and employee Job attitudes: the critical significance of work-life balance. Evidence-based HRM, 11(3), 483-500. https://doi.org/10.1108/EBHRM-07-2022-0160 [Scopus, ABDC: B, WOS]

  4. Shah, T. A., Parray, Z. A., & Islam, S. I. (2023). The empirical relationship between transformational leadership and job attitudes: Mediating role of psychological capital- A study of Indian Health Services. International Journal of Public Leadership, 19(1), 45-63. https://doi.org/10.1108/IJPL-07-2022-0042 [Scopus, WOS]

  5. Rather, R. A., Jaziri, D., Asad, A., Parray, Z. A., & Najar, A. H. (2023). Tourism-based gamification as a platform for engagement and co-creation during COVID-19: framework and propositions. In Brand Co-Creation Tourism Research (pp. 159-176). Apple Academic Press. https://doi.org/10.1201/9781003336228 [Scopus Book Chapter]

2022

  1. Parray, Z. A., Bhat, S. A., Rather, R. A., & Ahmad, P. S. (2022). Investigating the Rural and Entrepreneurial Development through Microfinance. International Research Journal of Business Studies, 15(2), 177-190. https://doi.org/10.21632/irjbs [UGC CARE]

  2. Parray, Z. A., Shah, T. A., & Islam, S. I. (2022). Empirical Analysis of Workplace Incivility, Psychological Capital, Turnover Intention, and Organizational Commitment in The Indian Service Sector. Journal of Management and Entrepreneurship, 2, 32-46. [UGC CARE]

  3. Parray, Z. A., & Rather, R. (2022). Examining the Rural and Entrepreneurial Development through Microfinance. Srusti Management Review, 15(1), 34-44.

2015 – 2021

  1. Parray, Z. A. (2020). Impact of Organizational, Personal and Interpersonal Factors on Employee Performance in Small and Medium-size Enterprises SME’s. Small Enterprise Development, Management and Extension, 47(3), 229-249. https://doi.org/10.1177/09708464211038693 [UGC CARE]

  2. Parray, Z. A., & Bhat, S. A. (2019). Turnover intention’s Relationship to Organizational Culture and Job Satisfaction in the Health Care Industry. Abhigyan-Quest for Excellence, 37(2), 48-56. https://doi.org/10.56401/Abhigyan/37.2.2019.48-56 [UGC Listed]

  3. Parray, Z. A., Bhat, S. A., & Khan, M. T. (2018). Team Effectiveness- Relationship between Team empowerment and Team functioning. Research Guru-Journal of Multidisciplinary Research, 12(3), 1098-1103. [UGC Listed]

  4. Parray, Z. A., Bhat, S. A., & Khan, M. T. (2018). Need Satisfaction and Role Stress in the Sales Force-An empirical study of financial service Sector. Inquisitive Teacher: A Multidisciplinary Journal, 5(2), 16-24. [UGC Listed]

  5. Parray, Z. A., & Bhat, S. A. (2018). Organizational cultural and Job satisfaction - A study of health care industry. The Business Review, 22(1), 1-17. [UGC Listed]

  6. Parray, Z. A., & Bhat, S. A. (2018). The Effects of Organizational cultural Functions and Job satisfaction on turnover Intention-A Study of Indian health Care Industry. Journal of Commerce and Management Studies, 9(3), 402-416. [UGC Listed]

  7. Parray, Z. A., & Ahmad, P. S. (2016). Personal Effectiveness: A Study of Management Students in the University of Kashmir. The International Journal of Business & Management, 4(10), 47-51.

  8. Parray, Z. A., & Bhat, S. A. (2016). Organizational Culture-A Study of Health Care Sector in The State of Jammu and Kashmir. ACADEMICIA- An International Multidisciplinary Research Journal, 6(5), 5-18.

  9. Bhat, S. A., & Parray, Z. A. (2016). The Mediation role of organizational learning between team empowerment and team functioning in private colleges. Journal of Business Management and Social Science Research, 5(5), 138-146.

  10. Parray, Z. A., & Bhat, S. A. (2016). Impact of organizational culture on job satisfaction: A review. Journal of Exclusive Management Science, 5(5), 1-11.

  11. Parray, Z. A. (2015). The Relationship between Organizational Culture and Employee Job Satisfaction in the Banking Industry of J&K State in India. International Journal of Exclusive Management and Research, 5(7), 1-8.

Scholar Name Programme Status
TANVEER AHMAD SHAH Integrated Ph.D Awarded
SHAHBAZ UL ISLAM Integrated Ph.D Awarded
JUNAID IQBAL Integrated Ph.D Awarded
NAHIDA JAN Integrated Ph.D Registered

(I) Human Resource Management

(II) Management and Organizational Behavior

(III)Human Resource Development

(IV) Business Economics 

Project Title Funding Agency Funding Amount Project Type Project Status
Impact of Centrally Sponsored Micro-Finance schemes on Rural Development in Jammu and Kashmir Indian Council of Social Science Research, New Delhi 300000 Major On Going
Jan 2019