Day 1 (17-03-2025)
The inaugural ceremony of the Digital Marketing and AI Bootcamp marked the beginning of an exciting journey for participants. The ceremony was graced by the presence of District Development Commissioner, Dr. Syeed Fakhruddin Hamid (IAS), as the chief guest.
Dr. Hamid emphasized the significance of digital marketing and AI in today's fast-paced world, expressing his delight at the conduct of such future-oriented training programs. Prof. Waseem Bari, Director (SC), presented introductory remarks, outlining his vision to establish South Campus as a hub for skill-oriented avenues.
Renowned digital marketing expert, Nikita Vora, who has trained over 40,000 students and 10,000 entrepreneurs, led the first session. She provided a comprehensive overview of digital marketing basics, engaging participants in interactive group activities and case discussions.
The participants displayed great enthusiasm, setting the tone for a productive and engaging bootcamp. The day concluded with the formation of groups, paving the way for collaborative learning and growth over the next few days.
DAY 2
On Day 2 of the Digital Marketing Bootcamp at South Campus, University of Kashmir, we learned how to effectively frame our social media profiles across platforms like LinkedIn, Twitter, Facebook, and YouTube. The focus was on optimizing these profiles to enhance our professional reach and expand networking opportunities.
We explored how LinkedIn can be used to showcase our skills and experiences, making us more attractive to recruiters and industry professionals. On Twitter and Facebook, we learned how to engage with relevant content and participate in conversations that align with our career goals. We also discussed how YouTube, often seen as a platform for entertainment, can be an excellent tool for building a personal brand through informative videos and thought leadership.
The key takeaway was that technology, when used properly, offers immense opportunities. We were reminded that the good side of social media and digital tools, such as building professional relationships and sharing expertise, far outweighs the negative aspects if we use it mindfully. By focusing on constructive online engagement, we can avoid distractions and fully benefit from the power of digital platforms.
DAY 3
We kicked off Day 3 by diving into an insightful case study of Starbucks and how the brand masterfully leverages different social media platforms to engage with its audience and build a strong online presence. This case study not only highlighted effective social media strategies but also provided a deeper understanding of how brands can create meaningful connections with consumers.
Throughout the day, we explored various aspects of digital marketing, including content writing, brand storytelling, and the importance of landing pages. These key elements are essential in crafting compelling digital experiences that resonate with audiences and drive conversions.
The day was packed with hands-on practice sessions, where participants applied their newly acquired knowledge, enhancing their skills in real-time. This practical approach reinforced the lessons learned and helped attendees grasp the nuances of digital marketing strategies that are crucial in today's competitive landscape.
Another enriching day of learning, where theory and practice seamlessly came together to lay a strong foundation for success in the digital world!
DAY 4
The focus of Day 4 at the Digital Marketing and AI Bootcamp was on utilizing the power of Canva for designing media and promotional content. It was an exciting day where participants explored the creative potential of this platform, learning how to craft visually appealing and impactful marketing materials.
What truly stood out was the exceptional creativity displayed by the youth in the digital space. It's clear that with the right guidance and tools, their potential is limitless. The ability to transform ideas into engaging visuals is a vital skill in today's digital marketing landscape, and witnessing this first-hand reinforced the importance of providing young minds with the right inputs at the right time. The future is indeed bright for those who harness these skills early on, and as we continue to empower them, the results will be truly remarkable.
In an era where digital presence is crucial, this session emphasized how mastering tools like Canva can help individuals and businesses thrive in the ever-evolving digital space. The sooner these skills are adopted, the better positioned we’ll be to succeed in an increasingly competitive environment.
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